22-23 Nov: EBCG Chemicals Sales & Marketing Toolbox

Conference Focus: Digital Transformation – From Buzzword to a SMART Goal

This is a highly interactive conference covering Sales, Marketing, and of course Pricing in the Chemicals space.  

My participation: 

CAPTURING VALUE FROM YOUR INNOVATION: DESIGNING THE PRICING AND BUSINESS MODEL

• It can be difficult to capture a premium price for your innovative product. In particular, “price blockers” can hinder adoption
• Understanding the full value picture and using it to match your value delivery with customer value capture can unblock pricing challenges
• We’ll review case studies to highlight the approach