Resources

Here you’ll find various resources on pricing, including my blog posts, interesting articles or useful websites, presentations that I have given and details of the upcoming events and trainings I am involved in.

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Posts tagged pricing process

MedTech Pricing and Market Access: Strategy and Tactic Course. Frankfurt, 9-10 April 2019

Two-day training on Pricing and Market Access for MedTech companies.

EventIan TidswellFebruary 20, 2019pricing strategy, MedTech, Medical Devices, Medical Technology, price execution, value pricing, value differentiation, hidden value, pricing process, market accessComment

Podcast on Pricing Excellence with Umbrex

Will Bachman interviews me on pricing excellence. Have a listen

PodcastIan TidswellJuly 5, 2018pricing strategy, pricing process, Pricing Systems, pricing psychology, product pricing, price segmentation, price carrierComment

MedTech Pricing and Market Access: Strategy and Tactics

Two-day training on Pricing and Market Access for MedTech companies

EventIan TidswellApril 17, 2018pricing strategy, MedTech, Medical Devices, Medical Technology, price execution, value pricing, value differentiation, hidden value, pricing process, market accessComment

22-23 Nov: EBCG Chemicals Sales & Marketing Toolbox

With a focus on Digital Transformation, my presentation will focus on capturing innovation value with pricing

EventIan TidswellOctober 9, 2017pricing innovation, chemicals pricing, pricing strategy, pricing process, pricing tools

Swiss Pricing Forum: Best Practice in B2B Pricing, Bern, 28 Sept 2017

I reflect on my experiences of pricing in agriculture at this conference in Bern

EventIan TidswellSeptember 28, 2017Agriculture pricing, pricing transformation, pricing organization, pricing processComment

Useful B2B pricing tools

This slide deck includes a set of tools I have used frequently over the last several years and a few new ones.

PresentationIan TidswellFebruary 13, 2017pricing tools, pricing maturity, pricing prioritization, value maps, pricing strategy, stakeholder management, pricing process

B2B Pricing Framework Elements

Having a pricing framework is invaluable for simplifying B2B pricing challenges into components that can be prioritized and addressed.

PresentationIan TidswellFebruary 7, 2017pricing strategy, pricing process, pricing goals, price guidance, price segmentation, pricing power, value differentiation, commercial terms optimization, commercial policy

B2B Pricing: the how of sustainable improvement

What practical steps can be taken to improve pricing? Looks at the skills needed, organizational design, the way to think about pricing automation, and pricing metrics.

PresentationIan TidswellOctober 10, 2016pricing strategy, pricing process, pricing skills, pricing capabilities, harmonization, pricing organization, pricing team, pricing data, Pricing Systems, price tracking, pricing metrics, pricing transformation, pricing value