end-to-end sustainable pricing

Resources

Here you’ll find various resources on pricing, including my blog posts, interesting articles or useful websites, presentations that I have given and details of the upcoming events and trainings I am involved in.

All | Blog Posts | Events | Presentations

Posts in Event

MedTech Pricing and Market Access: Strategy and Tactic Course. Frankfurt, 9-10 April 2019

MedTech Pricing and Market Access: Strategy and Tactic Course. Frankfurt, 9-10 April 2019

Two-day training on Pricing and Market Access for MedTech companies.

EventIan TidswellFebruary 20, 2019pricing strategy, MedTech, Medical Devices, Medical Technology, price execution, value pricing, value differentiation, hidden value, pricing process, market accessComment

MedTech Pricing and Market Access: Strategy and Tactics

MedTech Pricing and Market Access: Strategy and Tactics

Two-day training on Pricing and Market Access for MedTech companies

EventIan TidswellApril 17, 2018pricing strategy, MedTech, Medical Devices, Medical Technology, price execution, value pricing, value differentiation, hidden value, pricing process, market accessComment

Pricing Information Session

Pricing Information Session

Pricing Information Session in Cape Town

EventIan TidswellMarch 8, 2018Cape Chamber of Commercepricing strategy, pricing basics, value maps, price volume tradeoff, introduction to pricing, pricing psychologyComment

PPS European Pricing Conference December 6-8

PPS European Pricing Conference December 6-8

I'm speaking on Price Guidance as a tool for Sales at PPS Barcelona in December

EventIan TidswellNovember 15, 2017price guidance, price strategy, negotiation, price negotiation, pricing power, pocket price, price corridor Comment

22-23 Nov: EBCG Chemicals Sales & Marketing Toolbox

22-23 Nov: EBCG Chemicals Sales & Marketing Toolbox

With a focus on Digital Transformation, my presentation will focus on capturing innovation value with pricing

EventIan TidswellOctober 9, 2017pricing innovation, chemicals pricing, pricing strategy, pricing process, pricing tools

EPP 7th Annual Life Sciences Pricing Forum, October 4-6, Montreux Switzerland

EPP 7th Annual Life Sciences Pricing Forum, October 4-6, Montreux Switzerland

MedTech and Pharm pricing presentations, workshops and discussions on the shores of Lac Leman

EventIan TidswellOctober 5, 2017Medical Devices, price strategy, Medical Technology, MedTech, Pharma, Life Sciences Pricing, Conference

Swiss Pricing Forum: Best Practice in B2B Pricing, Bern, 28 Sept 2017

Swiss Pricing Forum: Best Practice in B2B Pricing, Bern, 28 Sept 2017

I reflect on my experiences of pricing in agriculture at this conference in Bern

EventIan TidswellSeptember 28, 2017Agriculture pricing, pricing transformation, pricing organization, pricing processComment

8th-9th June: EBCG Medical Devices 3P Forum

8th-9th June: EBCG Medical Devices 3P Forum

Addressing pricing practices in commercial and R&D for Medical Devices. Includes link to my presentation

Presentation, EventIan TidswellJune 9, 2017Comment

27th-28th June: IPQC European Pricing Summit

Taking a very practical look at improving B2B and B2C pricing and what can be learned from each other.

EventIan TidswellMay 1, 2017

26th April: EPP Life Sciences Executive Roundtable

26th April: EPP Life Sciences Executive Roundtable

A one-day round table focused on sustainable pricing in life sciences

EventIan TidswellFebruary 22, 2017Medical Devices, Pricing Strategy

4th-5th April 2017: Vendavo Profit Summit

4th-5th April 2017: Vendavo Profit Summit

An excellent pricing conference last year, I'm talking about pricing and CPQ

EventIan TidswellFebruary 22, 2017Vendavo Profit SummitCPQ, Pricing Systems, Pricing Transformation