Resources | B2B Pricing Strategy Experts

6 Key Steps to create & capture value in MedTech: Infographic and Online Training September 29-30 2021

An infographic highlighting the steps and tools to be successful in MedTech Pricing.

BlogIan TidswellSeptember 17, 2021pricing innovation, pricing value, MedTechComment

Artificial and Human Intelligence to Price in Chaotic Markets - PPS Presentation May 6 2021

EventsIan TidswellApril 9, 2021#PPSVirtual21, pricing innovation, pricing complexity, pricing uncertainty, price strategy, price automation Comment

Useful post on Pricing MedTech Innovations

MedTech Innovation Pricing: interesting article and EPP training March 2021

EventsIan TidswellMarch 3, 2021MedTech, Medical Devices, pricing innovation, Pricing analysis, price strategyComment

The strange case of a Cup of Coffee, Credit Cards and Costa Rica vacations

How using your credit card helps airlines and hurts local merchants

BlogIan TidswellNovember 10, 2020Pricing Strategy, pricing architecture

Online Certified Pricing Manager Programme by EPP starting November 17

I’m a co-leader of the EPP Certified Pricing (CPM II & III) Programmes in Berlin, June 3-7, 2019.

EventsIan TidswellNovember 10, 2020pricing tools, training, pricing skills, pricing tactics, pricing strategy, European Pricing Platform, pricing project, pricing organization, Pricing analysisComment

Delinking Prices: the future of Pharma and MedTech pricing?

High prices for innovative drugs and therapies limit there adoption. Can this be overcome by delinking product prices from the R&D price?

BlogIan TidswellMarch 26, 2019Pricing analysis, pricing innovation, MedTech, Medical Devices, pharma pricing, innovation, delinkingComment

MedTech Pricing and Market Access: Strategy and Tactic Course. Frankfurt, 9-10 April 2019

Two-day training on Pricing and Market Access for MedTech companies.

EventIan TidswellFebruary 20, 2019pricing strategy, MedTech, Medical Devices, Medical Technology, price execution, value pricing, value differentiation, hidden value, pricing process, market accessComment

Have your costs increased? 4 Reasons customers will accept a price increase

Customers will accept price increases, if they are explained well and necessitated by cost increases

BlogIan TidswellJanuary 30, 2019price execution, customer incentives, price increase, chemicals pricing, Agriculture pricing, pricing skills, pricing execution Comment

3-7 Dec. 2018, Rome: Certified Pricing Manager Programme by EPP

I’m a co-leader of the EPP Certified Pricing (CPM II & III) Programmes in Rome, December 3-7, 2018.

EventsIan TidswellOctober 1, 2018pricing tools, training, pricing skills, pricing tactics, pricing strategy, European Pricing Platform, pricing project, pricing organization, Pricing analysis Comment

Podcast on Pricing Excellence with Umbrex

Will Bachman interviews me on pricing excellence. Have a listen

PodcastIan TidswellJuly 5, 2018pricing strategy, pricing process, Pricing Systems, pricing psychology, product pricing, price segmentation, price carrierComment

MedTech Pricing and Market Access: Strategy and Tactics

Two-day training on Pricing and Market Access for MedTech companies

EventIan TidswellApril 17, 2018pricing strategy, MedTech, Medical Devices, Medical Technology, price execution, value pricing, value differentiation, hidden value, pricing process, market accessComment

Psychology and B2B pricing part 1: getting the elephant to smile

Using the brain's decision-making process to help position prices

BlogIan TidswellMarch 26, 2018pricing psychology, pricing strategy, pricing communication, neuropricingComment

Pricing Information Session

Pricing Information Session in Cape Town

EventIan TidswellMarch 8, 2018Cape Chamber of Commercepricing strategy, pricing basics, value maps, price volume tradeoff, introduction to pricing, pricing psychologyComment

PPS European Pricing Conference December 6-8

I'm speaking on Price Guidance as a tool for Sales at PPS Barcelona in December

EventIan TidswellNovember 15, 2017price guidance, price strategy, negotiation, price negotiation, pricing power, pocket price, price corridor Comment

Pricing in Uncertain Markets: Handling Foreign Exchange Movements

Using pricing to cope with exchange rate changes without panicking!

BlogIan TidswellNovember 11, 2017price execution, price strategy, price setting, fx, pricing complexity, managing foreign exchangeComment

NYTimes: Why Surge Prices Make Us So Mad

The NY Times explores dynamic pricing and pricing fairness

BlogIan TidswellOctober 19, 2017dynamic pricing, B2C pricing, price discrimination, price segmentation, price strategyComment

B2B Price Research Methods to set list- and target-prices

A comprehensive review of various B2B price research methods and when to use them

BlogIan TidswellOctober 10, 2017Pricing market research, pricing strategy, price discrimination, neuropricing, discrete choice analysis, AB testing, price trackingComment

22-23 Nov: EBCG Chemicals Sales & Marketing Toolbox

With a focus on Digital Transformation, my presentation will focus on capturing innovation value with pricing

EventIan TidswellOctober 9, 2017pricing innovation, chemicals pricing, pricing strategy, pricing process, pricing tools

EPP 7th Annual Life Sciences Pricing Forum, October 4-6, Montreux Switzerland

MedTech and Pharm pricing presentations, workshops and discussions on the shores of Lac Leman

EventIan TidswellOctober 5, 2017Medical Devices, price strategy, Medical Technology, MedTech, Pharma, Life Sciences Pricing, Conference

Swiss Pricing Forum: Best Practice in B2B Pricing, Bern, 28 Sept 2017

I reflect on my experiences of pricing in agriculture at this conference in Bern

EventIan TidswellSeptember 28, 2017Agriculture pricing, pricing transformation, pricing organization, pricing processComment