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end-to-end sustainable pricing
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Resources

Blog. Links. 
Upcoming Events.
Past Presentations.

Resources

Here you’ll find various resources on pricing, including my blog posts, interesting articles or useful websites, presentations that I have given and details of the upcoming events and trainings I am involved in.

All | Blog Posts | Events | Presentations

Podcast on Pricing Excellence with Umbrex

As part of Umbrex's Unleashed Series, a weekly podcast series on how to thrive as an independent professional, I was invited to do a podcast on Pricing Excellence. Check out the link to hear me discuss my observations from 15 years of B2B pricing.  

In the interview I cover topics such as: 

  • Why pricing is so important

  • Signs that a company has an opportunity to optimize pricing

  • What good pricing looks like

  • How to organize the pricing function

  • Walk through an example of pricing for a crop protection company. 

PodcastIan Tidswellpricing strategy, pricing process, Pricing Systems, pricing psychology, product pricing, price segmentation, price carrierComment