Resources

Here you’ll find various resources on pricing, including my blog posts, interesting articles or useful websites, presentations that I have given and details of the upcoming events and trainings I am involved in.

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Posts tagged price carrier

Podcast on Pricing Excellence with Umbrex

Will Bachman interviews me on pricing excellence. Have a listen

PodcastIan TidswellJuly 5, 2018pricing strategy, pricing process, Pricing Systems, pricing psychology, product pricing, price segmentation, price carrierComment

Capturing the value from new products: price model innovation

Capturing your company’s share of that value comes from the pricing model, related to but distinct from the customer value model.

BlogIan TidswellJanuary 15, 2017pricing strategy, business model, offer structure, price basis, price carrier, price segmentation, customer incentives, channel incentives