Resources

Here you’ll find various resources on pricing, including my blog posts, interesting articles or useful websites, presentations that I have given and details of the upcoming events and trainings I am involved in.

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Posts tagged price segmentation

Podcast on Pricing Excellence with Umbrex

Will Bachman interviews me on pricing excellence. Have a listen

PodcastIan TidswellJuly 5, 2018pricing strategy, pricing process, Pricing Systems, pricing psychology, product pricing, price segmentation, price carrierComment

NYTimes: Why Surge Prices Make Us So Mad

The NY Times explores dynamic pricing and pricing fairness

BlogIan TidswellOctober 19, 2017dynamic pricing, B2C pricing, price discrimination, price segmentation, price strategyComment

B2B Pricing Framework Elements

Having a pricing framework is invaluable for simplifying B2B pricing challenges into components that can be prioritized and addressed.

PresentationIan TidswellFebruary 7, 2017pricing strategy, pricing process, pricing goals, price guidance, price segmentation, pricing power, value differentiation, commercial terms optimization, commercial policy

Capturing the value from new products: price model innovation

Capturing your company’s share of that value comes from the pricing model, related to but distinct from the customer value model.

BlogIan TidswellJanuary 15, 2017pricing strategy, business model, offer structure, price basis, price carrier, price segmentation, customer incentives, channel incentives

Five steps to effective B2B price guidance

Getting price guidance right is a powerful tool for improving pricing outcomes when you have negotiated prices.

BlogIan TidswellSeptember 28, 2016price setting, pricing power, price guidance, price segmentation, price strategy, pricing and sales, pocket price, price waterfall