It's never too early to start planning for innovation value capture (aka pricing). Done right it eliminates a major cause of product development inefficiency.
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Here you’ll find various resources on pricing, including my blog posts, interesting articles or useful websites, presentations that I have given and details of the upcoming events and trainings I am involved in.
All | Blog Posts | Events | Presentations
Pricing is the highest lever for improving profitability. But it is also very complex due to multiple different factors.
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