Resources

Here you’ll find various resources on pricing, including my blog posts, interesting articles or useful websites, presentations that I have given and details of the upcoming events and trainings I am involved in.

All | Blog Posts | Events | Presentations

Posts in Presentation

8th-9th June: EBCG Medical Devices 3P Forum

Addressing pricing practices in commercial and R&D for Medical Devices. Includes link to my presentation

Presentation, EventIan TidswellJune 9, 2017Comment

Useful B2B pricing tools

This slide deck includes a set of tools I have used frequently over the last several years and a few new ones.

PresentationIan TidswellFebruary 13, 2017pricing tools, pricing maturity, pricing prioritization, value maps, pricing strategy, stakeholder management, pricing process

B2B Pricing Framework Elements

Having a pricing framework is invaluable for simplifying B2B pricing challenges into components that can be prioritized and addressed.

PresentationIan TidswellFebruary 7, 2017pricing strategy, pricing process, pricing goals, price guidance, price segmentation, pricing power, value differentiation, commercial terms optimization, commercial policy

B2B Pricing: the how of sustainable improvement

What practical steps can be taken to improve pricing? Looks at the skills needed, organizational design, the way to think about pricing automation, and pricing metrics.

PresentationIan TidswellOctober 10, 2016pricing strategy, pricing process, pricing skills, pricing capabilities, harmonization, pricing organization, pricing team, pricing data, Pricing Systems, price tracking, pricing metrics, pricing transformation, pricing value

Why Improving B2B Pricing is Hard but Worth Doing. And How to get Started

Pricing is the highest lever for improving profitability. But it is also very complex due to multiple different factors.

PresentationIan TidswellOctober 8, 2016pricing value, pricing complexity, pricing strategy, pricing framework, price setting, price execution, price administration, commercial terms optimization

B2B Price Guidance with Impact: putting the pieces together

Price guidance for sales is a powerful tool for improving pricing...if it's done right.

PresentationIan TidswellSeptember 30, 2016price guidance, price setting, value pricing, pricing power, price waterfall, pricing and sales, pricing transformation