Resources

Here you’ll find various resources on pricing, including my blog posts, interesting articles or useful websites, presentations that I have given and details of the upcoming events and trainings I am involved in.

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Posts tagged pricing complexity

Artificial and Human Intelligence to Price in Chaotic Markets - PPS Presentation May 6 2021

EventsIan TidswellApril 9, 2021#PPSVirtual21, pricing innovation, pricing complexity, pricing uncertainty, price strategy, price automation Comment

Pricing in Uncertain Markets: Handling Foreign Exchange Movements

Using pricing to cope with exchange rate changes without panicking!

BlogIan TidswellNovember 11, 2017price execution, price strategy, price setting, fx, pricing complexity, managing foreign exchangeComment

How to Embed Pricing into Your Company's DNA

An interesting guest blog by Moira McCormick that emphasizes the interdisciplinary nature of B2B pricing.

BlogIan TidswellMay 8, 2017price execution, pricing capabilities, pricing complexity, pricing transformationComment

How to Cure Pharma and Medical Device Pricing

Pricing in healthcare (and for pharmaceuticals and medical devices in particular) doesn't work well. Why is that and what can be done about it?

BlogIan TidswellApril 5, 2017pricing complexity, healthcare pricing, pricing strategy Comment

Why Improving B2B Pricing is Hard but Worth Doing. And How to get Started

Pricing is the highest lever for improving profitability. But it is also very complex due to multiple different factors.

PresentationIan TidswellOctober 8, 2016pricing value, pricing complexity, pricing strategy, pricing framework, price setting, price execution, price administration, commercial terms optimization