Resources

Here you’ll find various resources on pricing, including my blog posts, interesting articles or useful websites, presentations that I have given and details of the upcoming events and trainings I am involved in.

All | Blog Posts | Events | Presentations

Posts tagged price execution

MedTech Pricing and Market Access: Strategy and Tactic Course. Frankfurt, 9-10 April 2019

Two-day training on Pricing and Market Access for MedTech companies.

EventIan TidswellFebruary 20, 2019pricing strategy, MedTech, Medical Devices, Medical Technology, price execution, value pricing, value differentiation, hidden value, pricing process, market accessComment

Have your costs increased? 4 Reasons customers will accept a price increase

Customers will accept price increases, if they are explained well and necessitated by cost increases

BlogIan TidswellJanuary 30, 2019price execution, customer incentives, price increase, chemicals pricing, Agriculture pricing, pricing skills, pricing execution Comment

MedTech Pricing and Market Access: Strategy and Tactics

Two-day training on Pricing and Market Access for MedTech companies

EventIan TidswellApril 17, 2018pricing strategy, MedTech, Medical Devices, Medical Technology, price execution, value pricing, value differentiation, hidden value, pricing process, market accessComment

Pricing in Uncertain Markets: Handling Foreign Exchange Movements

Using pricing to cope with exchange rate changes without panicking!

BlogIan TidswellNovember 11, 2017price execution, price strategy, price setting, fx, pricing complexity, managing foreign exchangeComment

42 Clever Pricing Tactics

A great article by Nick Kolenda on psychology-based pricing tactics backed up by research.

BlogNick KolendaJune 21, 2017B2B pricing, B2C pricing, pricing psychology, price execution, pricing tacticsComment

How to Embed Pricing into Your Company's DNA

An interesting guest blog by Moira McCormick that emphasizes the interdisciplinary nature of B2B pricing.

BlogIan TidswellMay 8, 2017price execution, pricing capabilities, pricing complexity, pricing transformationComment

Why Improving B2B Pricing is Hard but Worth Doing. And How to get Started

Pricing is the highest lever for improving profitability. But it is also very complex due to multiple different factors.

PresentationIan TidswellOctober 8, 2016pricing value, pricing complexity, pricing strategy, pricing framework, price setting, price execution, price administration, commercial terms optimization