Blog — Resources | B2B Pricing Strategy Experts

6 Key Steps to create & capture value in MedTech: Infographic and Online Training September 29-30 2021

An infographic highlighting the steps and tools to be successful in MedTech Pricing.

BlogIan TidswellSeptember 17, 2021pricing innovation, pricing value, MedTechComment

The strange case of a Cup of Coffee, Credit Cards and Costa Rica vacations

How using your credit card helps airlines and hurts local merchants

BlogIan TidswellNovember 10, 2020Pricing Strategy, pricing architecture

Delinking Prices: the future of Pharma and MedTech pricing?

High prices for innovative drugs and therapies limit there adoption. Can this be overcome by delinking product prices from the R&D price?

BlogIan TidswellMarch 26, 2019Pricing analysis, pricing innovation, MedTech, Medical Devices, pharma pricing, innovation, delinkingComment

Have your costs increased? 4 Reasons customers will accept a price increase

Customers will accept price increases, if they are explained well and necessitated by cost increases

Psychology and B2B pricing part 1: getting the elephant to smile

Using the brain's decision-making process to help position prices

BlogIan TidswellMarch 26, 2018pricing psychology, pricing strategy, pricing communication, neuropricingComment

Pricing in Uncertain Markets: Handling Foreign Exchange Movements

Using pricing to cope with exchange rate changes without panicking!

BlogIan TidswellNovember 11, 2017price execution, price strategy, price setting, fx, pricing complexity, managing foreign exchangeComment

NYTimes: Why Surge Prices Make Us So Mad

The NY Times explores dynamic pricing and pricing fairness

BlogIan TidswellOctober 19, 2017dynamic pricing, B2C pricing, price discrimination, price segmentation, price strategyComment

B2B Price Research Methods to set list- and target-prices

A comprehensive review of various B2B price research methods and when to use them

42 Clever Pricing Tactics

A great article by Nick Kolenda on psychology-based pricing tactics backed up by research.

BlogNick KolendaJune 21, 2017B2B pricing, B2C pricing, pricing psychology, price execution, pricing tacticsComment

Pricing throughout Product Development Cycle

It's never too early to start planning for innovation value capture (aka pricing). Done right it eliminates a major cause of product development inefficiency.

How to Embed Pricing into Your Company's DNA

An interesting guest blog by Moira McCormick that emphasizes the interdisciplinary nature of B2B pricing.

How to Cure Pharma and Medical Device Pricing

Pricing in healthcare (and for pharmaceuticals and medical devices in particular) doesn't work well. Why is that and what can be done about it?

Capturing the value from new products: price model innovation

Capturing your company’s share of that value comes from the pricing model, related to but distinct from the customer value model.

The hidden value of your new product

Fully understanding the value your products & services bring to customers is a key step in pricing right.

BlogIan TidswellNovember 29, 2016value proposition, price strategy, hidden value, product pricing, service pricing

Five steps to effective B2B price guidance

Getting price guidance right is a powerful tool for improving pricing outcomes when you have negotiated prices.

Price discrimination: best practice, or a crime?

Price segmentation and price discrimination are two expressions for almost the same thing. When is it OK and when now?

What can Amazon.com's latest pricing move teach us about B2B pricing?

Amazon seems to be moving away from list prices. Why have list prices, and why their moves might or might not make sense in B2B.

BlogIan TidswellJuly 20, 2016list prices, price setting, price strategy, discounting, discounts