end-to-end sustainable pricing

Resources

Here you’ll find various resources on pricing, including my blog posts, interesting articles or useful websites, presentations that I have given and details of the upcoming events and trainings I am involved in.

All | Blog Posts | Events | Presentations

Posts tagged price setting

Pricing in Uncertain Markets: Handling Foreign Exchange Movements

Pricing in Uncertain Markets: Handling Foreign Exchange Movements

Using pricing to cope with exchange rate changes without panicking!

BlogIan TidswellNovember 11, 2017price execution, price strategy, price setting, fx, pricing complexity, managing foreign exchangeComment

Why Improving B2B Pricing is Hard but Worth Doing. And How to get Started

Why Improving B2B Pricing is Hard but Worth Doing. And How to get Started

Pricing is the highest lever for improving profitability. But it is also very complex due to multiple different factors.

PresentationIan TidswellOctober 8, 2016pricing value, pricing complexity, pricing strategy, pricing framework, price setting, price execution, price administration, commercial terms optimization

B2B Price Guidance with Impact: putting the pieces together

B2B Price Guidance with Impact: putting the pieces together

Price guidance for sales is a powerful tool for improving pricing...if it's done right.

PresentationIan TidswellSeptember 30, 2016price guidance, price setting, value pricing, pricing power, price waterfall, pricing and sales, pricing transformation

Five steps to effective B2B price guidance

Five steps to effective B2B price guidance

Getting price guidance right is a powerful tool for improving pricing outcomes when you have negotiated prices.

BlogIan TidswellSeptember 28, 2016price setting, pricing power, price guidance, price segmentation, price strategy, pricing and sales, pocket price, price waterfall