Resources

Here you’ll find various resources on pricing, including my blog posts, interesting articles or useful websites, presentations that I have given and details of the upcoming events and trainings I am involved in.

All | Blog Posts | Events | Presentations

Posts tagged customer incentives

Have your costs increased? 4 Reasons customers will accept a price increase

Customers will accept price increases, if they are explained well and necessitated by cost increases

BlogIan TidswellJanuary 30, 2019price execution, customer incentives, price increase, chemicals pricing, Agriculture pricing, pricing skills, pricing execution Comment

Capturing the value from new products: price model innovation

Capturing your company’s share of that value comes from the pricing model, related to but distinct from the customer value model.

BlogIan TidswellJanuary 15, 2017pricing strategy, business model, offer structure, price basis, price carrier, price segmentation, customer incentives, channel incentives