Resources

Here you’ll find various resources on pricing, including my blog posts, interesting articles or useful websites, presentations that I have given and details of the upcoming events and trainings I am involved in.

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Posts tagged price waterfall

B2B Price Guidance with Impact: putting the pieces together

Price guidance for sales is a powerful tool for improving pricing...if it's done right.

PresentationIan TidswellSeptember 30, 2016price guidance, price setting, value pricing, pricing power, price waterfall, pricing and sales, pricing transformation

Five steps to effective B2B price guidance

Getting price guidance right is a powerful tool for improving pricing outcomes when you have negotiated prices.

BlogIan TidswellSeptember 28, 2016price setting, pricing power, price guidance, price segmentation, price strategy, pricing and sales, pocket price, price waterfall