Resources

Here you’ll find various resources on pricing, including my blog posts, interesting articles or useful websites, presentations that I have given and details of the upcoming events and trainings I am involved in.

All | Blog Posts | Events | Presentations

Posts tagged value pricing

MedTech Pricing and Market Access: Strategy and Tactic Course. Frankfurt, 9-10 April 2019

Two-day training on Pricing and Market Access for MedTech companies.

EventIan TidswellFebruary 20, 2019pricing strategy, MedTech, Medical Devices, Medical Technology, price execution, value pricing, value differentiation, hidden value, pricing process, market accessComment

MedTech Pricing and Market Access: Strategy and Tactics

Two-day training on Pricing and Market Access for MedTech companies

EventIan TidswellApril 17, 2018pricing strategy, MedTech, Medical Devices, Medical Technology, price execution, value pricing, value differentiation, hidden value, pricing process, market accessComment

B2B Price Guidance with Impact: putting the pieces together

Price guidance for sales is a powerful tool for improving pricing...if it's done right.

PresentationIan TidswellSeptember 30, 2016price guidance, price setting, value pricing, pricing power, price waterfall, pricing and sales, pricing transformation

Price discrimination: best practice, or a crime?

Price segmentation and price discrimination are two expressions for almost the same thing. When is it OK and when now?

BlogIan TidswellAugust 1, 2016price strategy, pricing segmentation, price discrimination, legal pricing, value pricing, pricing power