Resources

Here you’ll find various resources on pricing, including my blog posts, interesting articles or useful websites, presentations that I have given and details of the upcoming events and trainings I am involved in.

All | Blog Posts | Events | Presentations

Posts tagged value differentiation

MedTech Pricing and Market Access: Strategy and Tactic Course. Frankfurt, 9-10 April 2019

Two-day training on Pricing and Market Access for MedTech companies.

EventIan TidswellFebruary 20, 2019pricing strategy, MedTech, Medical Devices, Medical Technology, price execution, value pricing, value differentiation, hidden value, pricing process, market accessComment

MedTech Pricing and Market Access: Strategy and Tactics

Two-day training on Pricing and Market Access for MedTech companies

EventIan TidswellApril 17, 2018pricing strategy, MedTech, Medical Devices, Medical Technology, price execution, value pricing, value differentiation, hidden value, pricing process, market accessComment

B2B Pricing Framework Elements

Having a pricing framework is invaluable for simplifying B2B pricing challenges into components that can be prioritized and addressed.

PresentationIan TidswellFebruary 7, 2017pricing strategy, pricing process, pricing goals, price guidance, price segmentation, pricing power, value differentiation, commercial terms optimization, commercial policy